Maintaining brand recognition is probably the most crucial part of franchise marketing and should be your number one priority when you are building your business. Take a look at some of the best ways to market a franchise business.
Local marketing increases the local awareness, reach & engagement of your brand significantly. It also helps generate customer loyalty, which leads to repeat business and helps you establish a positive brand image in the local market.
Franchisees have a good understanding of the local business landscape and their competitors, making marketing an essential aspect. National franchises have a completely different market to cater to and face different competition when compared to local franchises. Marketing campaigns in different areas are tailored to achieve specific results.
For example a national café franchise might be the perfect spot for high school students on a Friday afternoon, while it might be a favourite date spot for couples in a different area. You might find it difficult to cover all these bases with a national campaign. Once you have a better understanding of your local community, including factors like age, employment, and what interests them, will help you achieve better success in your marketing efforts.
Involving yourself in local events is a great way to come in contact with the local community. This is a subtle way to market your products or services to a local audience. It is an excellent way to boost brand awareness and create a positive public image in the community. For example:
Consider including brand advocates and influencers who are in the local area to boost awareness. This strategy will help you reach a much wider audience in and around your target market. Many brands tend to reach out to influencers or celebrities who have a vast social media following to talk about their brand.
This is a great way to spread awareness about the brand, but it won’t necessarily bring customers to your door. Roping in social advocates is a much more reliable and affordable activity. It has the potential to reach a wider and much more relevant audience. For instance, if you offer a food service, gifting a free meal or providing discounts to customers who upload photos tagging the franchise is a great way to create targeted hype around your franchise.
Use the ‘Local’ feature on Facebook. This targets people who live close to your business. It is incredibly cost-effective and pretty easy to execute as well.
When people share stories, they are able to relate to them on a personal level. Give your business a very distinctive personality and audiences will definitely show their support. Social media platforms are the perfect outlets to share stories about your business.
Staying active is crucial. The more active you are in the community, the more people will talk about your business in discussions.
If you want to know more about franchising, feel free to get in touch with us at The Franchise Institute. You can call us on 1300 855 435 or fill in this contact us form and we’ll reply as soon as we can.
Thanks for reading,
The Franchise Institute Team
1300 855 435