Franchising Tips

The commonest form of opportunism in the franchise industry is free-riding. In this, a franchisee joins a very well-recognised network but adds almost nothing of their own personal endeavours and entrepreneurship to the business; in short, it's only the franchisor's efforts and the strong brand that generate customers for that franchisee's business.

If you are planning on venturing into the franchising space and have started conducting some research on the industry, how it works and the different franchising options it offers, you must have realised that you have the option to choose between a big brand franchise that has a global or national presence or one that is more niche in nature, has a presence in only a certain region or area and caters to a very specific demographic.