Credible and well-established franchisors provide all the franchisees in their network with useful and regular communication. It involves much more than the courtesy newsletter or email once a week or getting their field representative to conduct a mandatory visit.
Today, it can be extremely tempting to simply carry out all communications via online mediums. Read on to know why communication is an important aspect of franchising success.
However, this depersonalising can prove to be a big mistake. It isn’t uncommon for very basic emails and online communication to be misinterpreted and result in misunderstandings and clashes which can also sometimes be the reason for a complete fall-out. Emails or communication via digital mediums can never be a substitute for one-to-one communication with your franchisees.
Building relationships takes time and effort and maintaining a professional yet amicable dialogue is important. A conscientious and serious franchisor will always make sure they create more than one venue to maintain constructive dialogues with their franchisees. Advertising and marketing councils, advisory regional meetings as well as annual conventions are different ways in which you can maintain this two-way communication with your franchisees.
While all of these are effective ways to keep the network close and working effectively, regular communication involves a little more than these standard meetups. You need to be honest and transparent with your franchises and genuinely care about their success. This is the foundation of a good franchisor-franchisee relationship. When this commitment filters through every level of the network, it will help you build a solid and stable franchise.
If your franchisees sense that you aren’t committed or serious about maintaining good communication levels with them, it won’t take long for them to become adversarial. But when they see you going out of the way to create a formula for success for them, they will do everything required to support you and build a strong business for themselves too.
Some best practices to follow in franchisee communications include:
In addition to all these things, you can maintain communication through online channels such as chat rooms, blogs, emails, intranet sites, online training systems and more. All these efforts can go a long way in helping you maintain good relationships with your franchisees and the stability of your network.
If you want to know more about franchising, feel free to get in touch with us at The Franchise Institute. You can call us on 1300 855 435 or fill in this contact us form and we’ll reply as soon as we can.
Thanks for reading,
The Franchise Institute Team
1300 855 435