Like with all other aspects of your business you need to develop a strategy and plan for how you will attract franchisees. Below is a sample recruitment plan. Modify it according to your business and your goals. The enquiry rates are general estimates and can vary significantly from franchise to franchise and medium to medium.
Aim: to recruit 2-3 franchisees in the first year:
Overall budget: $20 000 - 30 000 per annum