The commonest form of opportunism in the franchise industry is free-riding. In this, a franchisee joins a very well-recognised network but adds almost nothing of their own personal endeavours and entrepreneurship to the business; in short, it's only the franchisor's efforts and the strong brand that generate customers for that franchisee's business.

If you ask a potential franchisee why they feel they want to enter into this space, you will get varying answers; different people have different priorities and wants and that's what drives them to look for better careers and business opportunities in life. Let's take a look at some of the most prominent reasons why franchisees buy franchises: