Many people that have 9-5 jobs dream of starting their own venture and becoming their own boss; and franchising seem like a very conducive option to them. While it's true that franchising is a low risk and low-investment proposition compared to many other business options, it has its downsides as well.
If you have finally made that big change in your life and started a franchise, you must have already conducted a significant amount of research before officially opened up your doors for business; so now, what is the next thing to do?
In the modern world, starting on a business venture has become an excellent option for people that want to get out of the 9-5 grind, have a passion for working in a certain field and be their own boss.
The commonest form of opportunism in the franchise industry is free-riding. In this, a franchisee joins a very well-recognised network but adds almost nothing of their own personal endeavours and entrepreneurship to the business; in short, it's only the franchisor's efforts and the strong brand that generate customers for that franchisee's business.
For a large majority of people, becoming their own boss is the driving factor in them deciding to purchase a franchise. But the real satisfaction also comes from good financial performance and profitability.
If you ask a potential franchisee why they feel they want to enter into this space, you will get varying answers; different people have different priorities and wants and that's what drives them to look for better careers and business opportunities in life. Let's take a look at some of the most prominent reasons why franchisees buy franchises: