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Social media should always be handled carefully because mistakes on this platform have a tendency to adversely affect a company's reputation. A well-managed social media marketing campaign can increase brand visibility and help you reach a wider audience. Most franchise owners wonder if they should manage their social media accounts and campaigns themselves instead of hiring a professional. There are pros and cons to both options so consider the points mentioned below before you make a decision.

The holiday season has already begun and people have started decorating their homes and making gift lists. It's time for businesses to start running their holiday marketing campaigns and introduce any seasonal promotional offers they might have in the works. The holiday season can be very profitable if you play your cards right but it's not easy to get customer attention. Here are some marketing tips that can help you create the best campaign for your franchise.