A mobile business, as the name implies, is a business that keeps moving. You don’t have a physical location where you can set up shop permanently and run your business. In this model, you’re free to go where the customers are and that can be very profitable.
The best examples of this business model are food trucks, because they usually don’t have a fixed location. They might run their business from the same location regularly, but they have the liberty to move. Successful mobile business owners often ask us at The Franchise Institute if they can franchise their venture.
It is possible to franchise a mobile business and it has been done many times in the past. If you have the right elements in place, your venture might also be quite successful. Here are a few points you need to consider:
If the answer to most of these questions is yes, you can start a franchise business and increase the chances of its success.
The process of establishing a franchise for a mobile business is similar to franchising a traditional brick and mortar establishment. You need to register as a franchise owner, look into regulatory compliance, consult with a lawyer, etc. Once you’ve finished the initial set up process, you can get down to the nitty-gritty. Here’s how you can improve your likelihood of success:
You need to make sure you have the right system in place to ensure everything runs smoothly. You would first need to rearrange your existing system and standardize everything. For example, if you are a food truck, you need to make a list of recipes, cooking process, type of ingredients, the company those ingredients come from, and the presentation of the product.
You’ll also need an operating system that would help your franchisees manage their branches. This needs to be consistent in all of your branches; it ensures all problems are handled smoothly and uniformly.
You need to provide your franchisees with thorough training on how to use your brand, system, and your products. If you don’t do this, they won’t be able to deliver a consistent experience to the customer. Consistent experience is the heart and soul of all franchise businesses.
It’s a good idea to establish a smooth franchise application system to ensure interested parties can contact you formally and give you all the information you need to make a decision. You can create an online form on your website as it would give them an easy way to contact you.
Communication is very vital in a franchise business. Franchisees will ask questions, need assistance, would want to send reports, inform you about a potential problem, etc. You need to give them an easy way to reach you.
This can be a little complicated for mobile businesses but you don’t want one branch stepping on another branch’s toes.
If you want to know more about franchising or want some advice, feel free to get in touch with us at The Franchise Institute. You can call us on 1300 855 435 or fill in this contact us form and we’ll reply as soon as we can.
Thanks for reading,
The Franchise Institute Team
1300 855 435