HIPE stands for high-performance training for the everyday athlete. Established in the inner-city suburbs of Sydney, HIPE Athletic offers a fun and innovative approach to functional training with up to 50 classes per week, including HIIT, boxing, yoga, strength and cardio conditioning classes. They also offer group classes as well as one-on-one personal training and 12-week body transformations. Focusing on the local community, HIPE creates a close network of like-minded, positive people who enjoy assisting each other to create a more fit, energetic and happier individual.
HIPE Athletic has experienced solid growth since they launched in May 2017. By the end of the first year, they had sold 300 memberships, which grew to 500 sales by the 16th month after opening. Their sales increased year on year by 51.5 %. Both of their locations reached break-even three months after opening.
What makes HIPE Athletics different?
– Our unique combination of classes, offering a greater variety than other boutique fitness competitors.
– Our appeal to women. Recent reports show that the growth in boutique fitness studios around the world is being driven by women seeking a more personalised gym experience. More than 65% of HIPE Athletics class bookings are made up of female members.
– Our HIPE community. Our members genuinely feel cared for and supported on their journey to better health. Lots of other businesses talk about this, but at HIPE Athletic we live it!
– Our commitment to results means our members are kept accountable and motivated.
– Our HIPE Socials combine fun group activities outside the club, followed by social gatherings to strengthen the bond between members and staff.
These points of difference have helped to establish HIPE Athletic as one of Australia’s premier boutique fitness businesses.