23 May Should You Have an Ecommerce Strategy For Your Franchising Business?
We live in a highly digital world and while consumers everywhere are now choosing to make even the smallest of purchases online, the shocking fact is that almost 75% of small businesses don’t have the Ecommerce option on their website. It simply means that if your website doesn’t have an ecommerce option you are missing out on a huge selling opportunity.
Consumers Prefer Making Purchases Via Social Media
Regardless of whether you like it or not, the manner in which consumers are using various social media platforms, is undergoing a sea change. Shoppers end up using these platforms to research services and products, discover new solutions and find recommendations. If you haven’t considered including social conversations into your franchise, you are sure to be left behind in the race to the top.
Things You Should Do To Boost Your Ecommerce Presence
While consumers like the convenience of sitting in their homes and doing their shopping, the fact is that the virtual world takes away some basic aspects of searching for and buying products. They aren’t able to feel, smell or touch something before they buy it. While these things can’t really be changed when you are selling products online, there are a number of things you can do to keep your customers more engaged and interested in your company, brand and products. The few important things you should be focusing on are:
- Have images of the products you are selling. Ensure that these images are clear and of the actual product. Post pictures of the product that have been taken from different angles.
- Allow customers to post product reviews. Most customers will read reviews before purchasing anything online
- Post product comparisons
- Add links to various media coverage
- Add detailed product demonstration
These are some of the simplest things you can do to showcase your products in the best light, so that consumers will appreciate it. The best way to break through the hurdle to the virtual world is to mitigate the frustration that consumers feel when they aren’t able to feel and touch and actually see a product.
Things to Consider
There are times when it might not be possible for you to sell your service or product via your website. But there are certain things you can do to make your website more like an Ecommerce site. Some things carry a lot of weightage and influence consumers to buy. Even if money isn’t being exchanged on your website, aspects that matter are:
If you have reviews from friends and family those can be very helpful.
You should post videos of your product in action. The idea is to provide prospective consumers a visual idea about how it would be to be connected to your franchise
Easy site navigation
It’s important that your site be easy to navigate. If the structure of the site isn’t planned well and the tabs and options aren’t placed well, that can become a deterrent to visitors on your site, to look for the information they need. On the other hand, when you have a user-friendly site, it will help people contact you faster.
Since consumer shopping patterns have changed, it’s important that you look for companies that offer franchise opportunities to use their official website to connect with a larger audience.
If you want to know more about setting up franchise business or want some advice, feel free to get in touch with us at The Franchise Institute. You can call us on 1300 855 435 or fill in this contact us form and we’ll reply as soon as we can.
Thanks for reading,
The Franchise Institute Team
1300 855 435