Regardless of the business you run, you need to acquire the trust of your customers and this is more evident in certain markets than others.
With reference to the cleaning industry, trust is all-important; in fact, we’d go so far as to say that it’s non-negotiable.
If you want your cleaning franchise to be successful & profitable, it’s important to establish a very solid reputation from the outset. But what happens if you have never had the opportunity to actually prove your mettle; and how can you use the trust factor to give a boost to your business? Well, there are three different ways to do that:
Your customer would need to trust you enough to let you into their home. They need to be assured that the personnel that come in to clean their home won’t steal things that are lying around, wont gossip with people around about things they see, or damage their property. This trust is something you can’t build through marketing or via your website. When you are embarking on your cleaning franchise venture, time is a luxury. When you forge business partnerships from the outset, you can use those relationships as a foundation to expand your customer base.
While it’s important to build business relationships early on, it’s also important that you zero-in on the right partners; the ones that you should be looking at are:
Connect with anyone who works with homeowners & helps them maintain happy homes; that is a good starting point for building your cleaning franchise. However, there are a number of other things that have to be kept in view. The people or professionals you build ties with should have a good reputation. It goes without saying that if you associate yourself with people that have a poor reputation; prospective customers won’t be inclined to hire your services either. If you associate yourself with well-established and credible professionals and companies, that will also help create a positive perception about your cleaning franchise; this why it’s important to choose business connections wisely.
Most people lead very busy lives and they may not remember to leave a compliment for your business. However, word of mouth is very effective in marketing your business and an excellent way to improve your standing in the market. Most people check reviews and testimonials before hiring a service or purchasing a product. This is why you should be proactive with asking customers to post reviews online.
Once your personnel have finished with their cleaning tasks in a home or local business, they should proactively ask for reviews. You can also leave cards behind and let customers know how they can rate your service and company. Facebook, Google, and Yelp are some of the popular sites that property owners visit to learn more about local cleaning companies. Reviews that are posted here can help you acquire more customers.
Keep in mind that the only way you can expand your business and customer base in the cleaning industry is to start with building trust. This can be an uphill task when you are just starting out, but it shouldn’t become a hurdle to purchasing a cleaning franchise.
If you want to know more about setting up franchise business or want some advice, feel free to get in touch with us at The Franchise Institute. You can call us on 1300 855 435 or fill in this contact us form and we’ll reply as soon as we can.
Thanks for reading,
The Franchise Institute Team
1300 855 435