Regardless of what type of franchise you have, online marketing is something you are bound to need. Today, social media is a very important component of any online marketing strategy and it’s not something you can avoid. Hiring someone to handle this for you isn’t always an option, especially if you are operating on a modest budget when you start out on your franchise venture.
Back in the 1980s & the 1990s, mass marketing was the in-thing, but that’s not the case today. Ironically, when it comes to marketing, some age old concepts such as building closer relationships with your customers, is what marketing is all about. Potential customers will be looking for you on FourSquare, Facebook, Twitter, Pinterest, Instagram, Google Places and more; and this is where you should try to engage with them in a more meaningful way.
As you can see, social media marketing isn’t something you can cold-shoulder when you are planning your marketing strategy. So, if you don’t have the budget to actually outsource this, and want to stay ahead of your competitors in the franchise industry, it makes a lot of business sense to learn a little more about social media and how you can leverage it to boost your profitability. Here are some tips we have put together that will help you get started on the right foot:
And so, if you put in some time and consistent effort into your social media marketing strategy, you will find it pays off rich dividends. It’s also important that you use the right mix of social media marketing and traditional marketing methods to get the right results.
For any more tips on social media marketing for your franchise or any other information related to franchising and how to make a success of it, contact us via this number – 1300 855 435. If you like, you can also send us your queries via this online form.
Thanks for reading,
The Franchise Institute Team
1300 855 435