research steps to follow when setting up a franchise


If you are planning to invest in a franchise, there are many different considerations to keep in view. While you need to plan your finances, determine whether a franchise is for you, there are basic research steps that you must conduct when setting up one. These steps are inexpensive and one of the most reliable ways of creating a stable base before stepping into the franchising space.

How to Conduct Research When Setting Up a Franchise

While every entrepreneur will have specific requirements that will determine the sequence of the steps they take, these are some general guidelines to follow:

1. Market Research Matters

When you start looking for franchise opportunities, you will find that the sky’s the limit. However, you need to shortlist the ones that work best for you and determine which industry you would like to enter into. You will find a lot of information on the internet by researching on search engines such as Google etc. Looking for an ideal business opportunity, is about taking into consideration factors such as industry, investments needed, the size of the business and more.

2. Attend franchise expos

At different times of the year, there are franchising expos held in various parts of the country. When you attend these, it gives you the opportunity to better understand how the franchise model works. In addition, when you attend an expo or fair you can connect with franchisors and other franchisees and initiate communications with them. You can also learn more about how the franchising industry operates.

3. Consult an Expert

If you feel that you want some expert help, meet with a franchise consultant or advisor. An online search will display many results and you can check their reviews before consulting with them. This is a good way to prevent expensive mistakes. However, you can always conduct research online without consulting a professional.

4. Shortlist Franchises

The next step involves exploring various franchising brands on the market. When you are investing in a franchise, it means that you would use the franchises trademarks and name. As a prospective franchise, you need to believe in the brand that you are investing in and will be operating under. Create a short list of brands that you think suit your requirement and that you can work with.

5. Investigate the Shortlisted Franchises

Once you have uncovered brands which seem interesting to you, visit their websites. Take the time to look at all the materials available online to get a better understanding about how the company operates. You can also visit online forums, read reviews and feedback about a particular franchise network. While not every piece of information online would be accurate, it does give you some idea about how a particular brand operates and what it’s standing in the market is.

6. Contact the Franchisors that Seem Promising

Once you know which franchise network you would like to be part of, call the franchisors. During this introductory phone call, judge how proactive the representatives of the company are with providing information. It is important that the franchisor maintain transparency in their dealings, which involves giving a prospective franchise all the information they require to make a better-informed decision.

7. Analyze Data

Once you have assimilated a certain amount of information, you need to track it and compare the data before you make your final choice. After moving through all these steps, you can narrow down your focus and find out which financing options are best suited to your situation. Every franchise will have different fees and you would need to work out your finances well before applying to a franchise.

The franchisor will also want to determine whether your financial circumstances, skills, interest, and personality match, successful franchise is in the network. Before taking the plunge into this industry you would have to do due diligence go through the franchise disclosure document thoroughly.

If you want any more information, contact the experts at The Franchise Institute. You can call us on 1300 855 435 or fill-in this contact us form, and one of our experts will contact you as soon as we can.

Thanks for reading,
The Franchise Institute Team
1300 855 435

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