Franchises rely heavily on marketing and branding for success. If you don’t have a solid marketing plan in place and can’t establish a presence online, you’ll fall behind of your competition.
One of the best ways to establish a presence online is to become active on social media. These platforms will allow you to connect with your customers on a more personal level. In this article, we discuss some tips on how to market your franchise through social media.
You don’t need to have an active presence on all social media platforms because some platforms might not be relevant to your industry or have your target audience in their user base. For example, if you’re a food service business, you might not need LinkedIn as much as you would need Facebook and Twitter.
It’s important to plan a budget before you plan your marketing campaigns. It’s easy to overspend and ruin your marketing budget if you don’t plan your social media budget carefully. Set a cap on how much you’re willing to spend and place a limit on your paid ad campaign’s clicks. This will ensure your marketing expenses stay under control.
You become active on social media because you want to connect with your customers and prospects on a personal level. That will be difficult if you don’t have a voice and personality in your social media comments and posts. Many brands successfully create personalities that shine through and capture audience attention by their humour and wit. You need to create your own social media personality for your campaigns to be successful.
Different social media platforms have different characteristics and user bases. You should research these platforms and understand their characteristics before you start your planning your campaigns. If you don’t understand the platforms, you won’t be able to deliver the right message on them.
The next step is to develop profile pages on all social media platforms. The profile page on Facebook is especially important because it’s similar to the “About Us” page on your website. People will visit it to know more about your company and like it if what you say on the page is appealing and relevant. You need to make sure the content on your social media profile page represents your brand well.
It’s not possible to stay active on social media at all times and post consistently on schedule. You have other responsibilities and must focus on running your franchise. Social media automation tools are the best way to handle your marketing in an organised manner. Such platforms will help you automate posts, monitor activity, and allow you to respond to comments on all social media platforms from one command centre.
The purpose of your social media marketing campaign is to engage your prospects and establish a presence online. You can’t do that if you’re not present and active. You need to respond to comments, suggestions, and complaints promptly and make sure your customers receive the attention they deserve. If you’re not active on social media, you’ll lose your influence and won’t be able to establish a favourable presence online.
If you want to know more about social media for franchise business or want some advice, feel free to get in touch with us at The Franchise Institute. You can call us on 1300 855 435 or fill in this contact us form and we’ll reply as soon as we can.
Thanks for reading,
The Franchise Institute Team
1300 855 435