why training is so important in a franchise business


Franchise opportunities can be complex and confusing, especially for those who are just starting out. Some things that will come to mind include:

  • What franchises should I check out?
  • When it comes to money, how much do I need to put up?
  • Do you know how long it will take to start earning money?
  • How can I tell if the franchise opportunities I’m looking at are good ones?
  • A small business loan is something I need, but where do I go?

Those are all excellent questions, without a doubt. Every prospective franchisee inquires about them. The questions that aren’t at the forefront of your mind, on the other hand, are: What is the best way to learn everything there is to know about running a franchise? Continue reading to learn more.

There are two distinct training methodologies to learn more about the brand and how to run your franchise. These methods are:

  • Training directly the franchisor
  • Hands-on training or on the job training

As a franchisee, your “job” is to run a profitable business. As for how it feels, you’ll get used to it after a few weeks. However, let’s focus on point number one. If you’ve officially been accepted as a franchisee, what happens next?

After you pay your franchise fee and sign your franchising agreement (the legally binding contract), several things happen. If you buy a franchise that needs commercial space, for example, you and the franchisor’s real estate department will begin looking for a location.

As a result, franchisee training will also be added to your calendar. Once you become a franchisee, a few other things will happen, but for the time being, let’s just focus on training.

What Training Facilities Will You Have Access To?

You’ll likely travel to the corporate headquarters of your new franchise network to receive training on a variety of topics. Some franchisors now provide online training as well, thanks to advancements in technology. It is also becoming the preferred training medium in the post-pandemic landscape.

As a rule of thumb, you’ll complete the online training long before you have to make the trip to the corporate headquarters. Pre-training is what it’s called, and it’s becoming more popular now that recent events have made it necessary. Most new franchisees prefer this type of training. It helps them feel more prepared for their on-site training at the headquarters.

What Kind of Training Will You Receive?

If everything goes according to plan, you’ll be fully prepared to run your franchise business. However, most franchise training falls short of the ideal. Well-established companies are more thorough, and they cover various aspects to ensure that the new franchisees can hit the ground running. Some things you will learn during the training sessions include:

  • The business and its brand
  • Service offerings or product details
  • Software
  • Equipment
  • Business operations
  • Internal IT systems management
  • Specific advertising and marketing strategies
  • Payroll management
  • Financial management
  • Employee management
  • Inventory management
  • Customer acquisition
  • Point-of-sale (POS) systems
  • Working with vendors
  • Customer retention

This is a lengthy list, and mastering it will take some time and effort. These aspects can be overwhelming to someone entering this field for the first time. Although others will tell you not to be concerned, this advice is rarely helpful. Keep in mind that feeling overwhelmed is entirely normal.

Why? Because most first-time franchisees only have a limited knowledge base. You indeed took the franchise route in the first place because you “didn’t know how to start a business.” You’ll also know the training quality you’ll receive if you talk to existing franchisees who have done extensive research on the franchise business you plan to open.

Ongoing Training

When the franchisor launches a new product or service, you, as a franchisee, will need to learn about it. In addition, with technology being updated and changed regularly in some cases, you’ll need to be trained on those changes. In simple words, training is a crucial aspect of onboarding, and you must check the franchisee training program’s quality while doing your groundwork.

If you want any more information on franchise training, contact the experts at The Franchise Institute. You can call us on 1300 855 435 or fill in this contact form, and one of our experts will contact you as soon as possible to answer all your questions.

Thanks for reading,
The Franchise Institute Team
1300 855 435

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